Executive summary
Pitch
Create 5-7 murals through a mural pilot
program. I will be collaborating with local businesses, nonprofits, schools and youth to
beautify neighborhoods in the community. We will cultivate about 5-7 artist to work with 5 different schools in Maricopa County. Through the mural projects there will be opportunity to civically
engage youth to build within the community and invest to boost economic
development, divert unwanted graffiti and incarceration.
Problem/Opprotunity
A problem in our country is that the
STEAM Education program being cut from schools due to
funding. A part of the STEAM
Education program is the Arts. There is over $2 million dollars per year spent
on vandalism graffiti removal and over $23,000 per youth that is being
incarcerated. With a mural program
youth at risk can use their creativity to make a positive impact on their
community such as creating a mural.
The value and positive impact of the arts are crucial especially for
adolescents analyzing the cognitive, behavioral, and social outcomes.
Solution
Create 5 mural projects through a new pilot
program that I’ve created in the Phoenix community while cross
collaborating with local businesses, nonprofits, schools and youth to
beautify neighborhoods in the community.
Through the mural projects there will be opportunity to civically
engage youth to build within the community and invest to boost economic
development.
Business Model
Building Art Justice team
Training Artist
Building strategic partnerships with schools, and non-profits
Identifying 5-7 mural projects
Working with youth in schools to develop mural ideas
Create Blueprints
Outline mural
Buy materials and supplies
Execute mural project while engaging the community
Document process
Repeat
Market
Schools, educators, may collaborate with non-profits and local businesses in Maricopa County.
Competitors
Aliento, Free Arts of Arizona, Phoenix Murals, Murals of Phoenix.
Competitive Advantage
My current advantage are my
network of allies in the different sectors, artist, and support. My
projects are socially responsible, promote education, and cultural anthropology.
Execution plan
In 2018 I was able to
secure 12 mural art projects. We plan in focus in local schools, reaching out to non-profits, and businesses for this pilot program. My goal is to execute 5 murals with 5 schools while cross collaborating with different sectors, complete surveys, collect data, and complete the pilot
project.
Traction
I have
been named one in 5 top urban artist
by the Phoenix New Times. A few years ago I received the Eric Fischl
Vanguard at the Phoenix Art Museum. In 2015 I received the Mayor’s art
award, I have a few invitations to
the White House. I have also been painted murals in 12 different countries and over 15 different states.
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